E-commerce Platform Redesign for StyleScope

A redesign of a fashion retailer's e-commerce platform to improve user experience and increase sales
Client
Style Scope
Date
March 1, 2023
Role
Web Design
Website
http://webflow.com

Research

For this project, I worked with a fashion retailer to redesign their e-commerce platform with the goal of improving user experience and increasing sales.. Based on this research, I developed a comprehensive redesign that focused on improving the user experience and increasing engagement. This involved reorganizing the information architecture, simplifying navigation, and streamlining the checkout process. The new design also incorporated new features and functionality based on user feedback, such as a personalized dashboard and social sharing capabilities. The result was a mobile app that not only looked great, but was much easier to use and drove more conversions for the company.

Pros and Cons

This involved reorganizing the information architecture, simplifying navigation, and streamlining the checkout process. The new design also incorporated new features and functionality based on user feedback, such as a personalized dashboard and social sharing capabilities. 

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The result was a mobile app that not only looked great, but was much easier to use and drove more conversions for the company.

Idea and Execution

The new design also featured a fresh, modern look and feel that better reflected the brand's identity. The redesign resulted in a significant increase in sales and customer satisfaction for the retailer.

FeedBack

  • I developed a comprehensive redesign that focused on improving the user experience and increasing engagement. 
  • This involved reorganizing the information architecture, simplifying navigation, and streamlining the checkout process. 
  • The new design also incorporated new features and functionality based on user feedback, such as a personalized dashboard and social sharing capabilities. 
  • The result was a mobile app that not only looked great, but was much easier to use and drove more conversions for the company.

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