Website Redesign for HealthLink

A redesign of a healthlink organization's website to improve their online presence and increase awareness
Client
HealthLink
Date
April 15, 2023
Role
Web Design
Website
https://webflow.com

Research

In this project, I collaborated with a healthlink organization to redesign their website with the goal of increasing online donations and improving their online presence. I started by conducting user research and analyzing website analytics to identify areas for improvement. From there, I developed a new information architecture, content strategy, and visual design that better reflected the organization's mission and values. The new design also incorporated a more intuitive Revenue process and highlighted the impact of donations on the organization's programs. Through this redesign, the organization saw a significant increase in online donations and improved engagement with their audience

Pros and Cons

I developed a new information architecture, content strategy, and visual design that better reflected the organization's mission and values. The new design also incorporated a more intuitive revenue process and highlighted the impact of healthlink on the organization's programs.

Through this redesign, the organization saw a significant increase in online donations and improved engagement with their audience

Idea and Execution

I started by conducting user research and analyzing website analytics to identify areas for improvement. From there, I developed a new information architecture, content strategy, and visual design that better reflected the organization's mission

FeedBack

  • I developed a new information architecture, content strategy, and visual design that better reflected the organization's mission and values.
  • Through this redesign, the organization saw a significant increase in online user and improved engagement with their audience
  • I started by conducting user research and analyzing website analytics to identify areas for improvement.